Store Ambassadors

Every week or so we will be featuring programs and people that we support and sponsor through the shops. Our Ambassadors represent a great cross section of people who instruct, compete and love life out on The Escarpment!


Scott Breedon of Markdale finished off the Freestyle Ontario Timber Tour season in great form. He won first place in the U16 division of men’s slopestyle at Camp Fortune February 23rd. This follows Gold Medal wins at Mount St. Louis and Beaver Valley. He will be heading to Canadian Junior Nationals in Calgary March 6-10, 2019.

Scott Breedon Action

Scott in his own words:

I’ve been skiing since I could walk, but at the age of 8, I started freestyle skiing, and I’ve never looked back. I remember watching the Escarpment Team in Andy’s Play Ground at Beaver Valley Ski Club wanting to join the team when I got older, and asking what did I have to do to get on the Team.

Scott as a young skier

Since then I have trained and competed, enjoying the thrill of learning tricks, the adrenalin rush from landing a run and most of all having fun with friends.

Scott as a young skier

Last year the original Escarpment Team Coach, Scott McTaggart, returned to Beaver Valley, and the new Escarpment Team evolved this year as Evolution Freeski…I was finally here! This has been the best year yet…achieving my goals and having a lot of fun at the same time.

Scott an older skier


14-year-old athlete brings awareness of SUDEP to the skiing community!

Scott Breedon wants others to know about SUDEP (Sudden Unexpected Death in EPilepsy) to encourage young people with epilepsy to be proactive with their health care.

Fourteen-year-old competitive slopestyle skier Scott Breedon knows the traumatic impact that SUDEP (Sudden Unexpected Death in EPilepsy) can have on a family. In 2010, Jordan Fawcett, the 15-year-old daughter of family friends, died suddenly and for no known reason other than it was somehow associated with her having epilepsy. This spurred Scott to take action to help avoid further such tragedies.

Scott, who is training with the Ontario Escarpment Freestyle Team with the hope of making the Canadian Junior Nationals again this year, recently approached SUDEP Aware with a proposal: in exchange for sponsorship he would raise awareness of SUDEP amongst the skiing community and particularly his fellow teammates.

SUDEP Aware and the Jordan Fawcett Memorial Endowed Fund (with the Community Foundation Grey Bruce) together awarded Scott $800 towards his training. Now, with competition season starting, the Ride 4 SUDEP awareness campaign begins. Scott will use social media to bring attention to SUDEP and the importance of young people living with epilepsy taking precautions to reduce their risk. He will wear branded clothing and distribute helmet/ski stickers to competitors to help generate discussion about SUDEP. Scott will also have SUDEP information brochures available during event registration throughout the Freestyle Ontario Timber Tour provincial competition series, which kicks off today.

Tamzin Jeffs, co-founder and executive director of SUDEP Aware, says Scott’s message to young people living with epilepsy is important and could save lives.

“As teenagers transition towards independence and taking on more responsibility for their own well-being, it is vital that those living with epilepsy know about SUDEP and how their actions, or inaction, may influence their risk of death,” she says. “We hope that the sharing of information amongst peers, and particularly one who can speak from personal experience of the tragedy epilepsy can bring, will help highlight SUDEP’s importance and spur its discussion between young people and their doctors.”

According to recent studies, estimated loss due to SUDEP is one in 1,000 Canadians living with epilepsy annually. This increases to one in 100 for people with frequent epileptic convulsions that are poorly controlled with medications. The cause of SUDEP is presently unknown. However, the best way to reduce the risk of SUDEP is to take steps to have as few seizures as possible. Regular review with a healthcare provider, even when seizures seem well controlled, is recommended.

For information about SUDEP:

About SUDEP Aware: SUDEP Aware is a Canadian charity that works to reduce death in epilepsy through raising awareness of Sudden Unexpected Death in EPilepsy (SUDEP) and funding research.

For media inquiries: Tamzin Jeffs - Tel: 416 556-8770, Email:

To read Jordan’s story:


When I was a kid our family would take weekend ski trips. Friday evening, we would drive from Toronto to Montreal. Saturday, get up at 6 am, have freshly baked croissants with jam, and then drive to Mt. Tremblant, ski for the day, go back to Montreal and Sunday morning drive to the Eastern Townships, ski and drive home to Toronto.

Crazy....for sure! FUN? Absolutely!

In 1968, when I got a little older my parents decided to join Devil's Glen Country Club and build a ski chalet in 1970. We have lots of family and friends at Devil's Glen. In 1989 our family purchased a condo at the base of Blackcomb in Whistler B.C. Before my first trip to Whistler I tried to do some research. There wasn't much information available so I wrote an article on my trip and sent it to a Toronto Newspaper. It was published. This was the birth of writing ski articles to fuel my passion for skiing even further. I have had about fifty published articles on skiing from travel to equipment.

Marty Wagman Powder

To enhance my experience, I upgrade my equipment often. Technology changes for the better. I always take advantage of demo days. After I take skis out for a ride, I take a picture of what I was on and make notes. I will log my impressions, the day, the conditions and the make, model and length of the ski. I use heated gloves and professionally fitted, heated boots.  I even ski with an altimeter that tracks my runs and distance. I use tech clothing so I stay warm and dry. I have many people approach me and ask my opinion on ski equipment and I love to try to help them. A few years ago, I wrote an article on the "Art of Skiing", that's ASK, READ and TRY.

Marty Wagman

So, what’s new for this season? I will be riding  on Atomic Vantage 90Ti’s that adapt to winters changing conditions. They are well priced and have Titanium Tank Mesh that allows for a stable and easy turning experience.

My love of skiing stems from skiing as a kid, meeting my wife Roslyn at Devil's Glen, getting engaged at the top of Blackcomb, skiing with family and friends, the fresh snow, groomed runs, bumps and whatever winter throws at me.

Marty Wagman/Syndicated News


This week we are featuring local brothers and entrepreneurs Stefan and Erik Mortveit who own and operate Sterik’s Sports Development Inc. We have been supporting this community for a number of years and are proud to be involved with such an innovative team and event model. There are several operating arms for the program including Ski/Boarding Camps, Freestyle Events and a Mentorship program.

Sterik's Sport Development

Their mandate: Developing passion, not ego, with work ethic, grit, and determination. Structured on these principals, the STERIK'S community is built upon an unmatched love for freestyle skiing and snowboarding. Members of our community are well rounded athletes and outstanding members of society. We act as a unit, working together and pushing each other to reach our highest potential on and off snow, and strive to uplift and inspire all of those around us.

Stefan in his words:

Having started skiing at an early age of two, I have been an avid skier of all disciplines for 26 years. Starting out with a passion for ski racing, I progressed to the Ontario Provincial Ski Team - competing nationally at the FIS level. After this I took interest in exploring freestyle skiing and snowboarding elements, specifically jumps, rails, moguls, and glades. During this time I competed in the local freestyle skiing open competition circuit, and produced a series of ski and snowboard films alongside my brother Erik. For the past 8 years my greatest passion has turned to coaching, and helping young people achieve their highest potential on and off-snow.

Stefan Portrait

Erik in his words:

I was introduced to skiing at the early age of two. Since my brother Stefan had a three year head start on me, I spent most of my early ski days trying to keep up to him. At seven I began ski racing, progressing all the way to K2 Individual at Georgian Peaks Ski Club. During my second year of K2 racing, I began to dip my toes into freestyle skiing and snowboarding and was instantly hooked. Eventually my brother Stefan and I both decided to focus entirely on freestyle, and began creating ski and snowboard videos and attending all of the local open competitions. Lately, Stefan and I have been spending the majority of our on snow as mentors for young athletes, and ripping our way through uncharted territories at our local ski hills.

Erik Portrait

We can personally attest to how great The Strerik’s Freeride Showdown Series is. The kids have so much fun and they do an incredible job at celebrating all ages and ability levels. When they set up the course they have EVERYONE in mind making the day accessible for all athletes! There are still 2 more events on the roster: March 3 @ Craigleith Ski Club & Mar 17 @ Blue Mountain Resorts!

About the Freeride Showdown Series - INFO LINK HERE

The ultimate freeride jam, open to skiers and snowboarders, ages 8 and up. Whether you’re a confident all around shredder, or a specific discipline specialist; come join the session! Designed to showcase all facets of freeride culture in one enclosed environment; the x4 stop series will ultimately put your skills to the test. Our unique format and prizing categories provide a home to all styles of riders, but caters to no one!

Compete in various event challenges, or ride the park just for fun! Expect an exciting display of widely diverse talents, and on-hill expressions. Winners of the Riders Choice Awards, Battle Royals, and MC's Choice Awards take home $CASH$ and product prizes from STERIK'S, and our sponsors; The North Face, LINE, Full Tilt, RIDE, K2, and Squire John’s.

Sterik's Freeride Showdown Series


Skiing provided a way for Dean to bond with his family and enjoy Canadian winters! He is skiing on Salomon XDR 80TI + Z12 Walk with Salomon X-MAX 120 boots.

Dean Wright

I skied a bit in my teenage years and early 20’s, however it wasn’t until my mid 30’s that skiing took on a whole new dimension.  This shift coincided with the arrival of my 2 boys, who took to the snow quickly.  Skiing with them was a great and while they took lessons, my wife and I took some of our own.  As the boys progressed quickly, it went from them chasing me, to me desperately trying to catch them, what a blast!  Being on the snow gave us the opportunity to enjoy our amazing Canadian winters together as a family.  I can honestly say my best vacations have been ski trips with my family.

Dean Wright Two

When I was younger skiing was all about speed and while I still enjoy the sensation of moving down the slopes at speed, there is so much more to enjoy.  I love the feeling of making tight turns down a steep slope or floating over some fresh powder that no one else has tracked.  The thrill of navigating a mogul field and keeping your boots attached to your skis, while the quads bite and your lungs desperately search for more air, is a truly spectacular.  Skiing challenges me, it gives me a chance to see if I can put things together; mind and body as one.  Sometimes it comes together well and other times not so much, regardless it’s fun just trying.  I just can’t imagine a winter without skiing, it wouldn’t seem right.

THIS WEEK: Melody Murison

Melody Murison is an avid skier and instructor who skis out of Beaver Valley Ski Club! She is riding the Volkl Racetiger SC (165 cm) and wearing the Salomon XMax 120 ski boot.

In her words:

I began my ski career on a playground hill at the age of 8 sporting a pair of garage sale skis my Dad strapped to my boots with strips of rubber. From that moment on I was hooked. My family did not ski so I found rides to local ski areas (Snow Valley, Horseshoe and Medonte) with anyone who would take me. My equipment was always old and second hand but that never mattered once I was on the slopes. Racing down the hill, always going too fast and just on the edge of control, was exhilarating. I never wore a hat as they felt too confining and shut out the cool, crisp winter air I love. As a compromise, (after purposely losing every hat Mom had ever given me), I wore the headband she bought for me. It became old and faded, but was always felt as warm as the day she gave it to me.

Melody Family




















A friend who was an instructor encouraged me to start teaching and in 1985 I completed my CSIA Level I. I began instructing at Beaver Valley and Boler Mountain. I completed my CSIA Level II in 1987 and my Level I Coach through CSCF in 1991. I have been teaching at Beaver Valley almost continuously since 1985. Our children grew up skiing there. They embraced the sport and it became their passion as well. Two of our children also became ski instructors.

Melody Ski Action Shot


















I love that I am able to share my winter passion with others. When teaching, there is no greater joy than seeing my student ski towards me with a smile on their face. It is wonderful to be able to give people the opportunity to know how really incredible skiing is. Skiing gives me the gift of time with my family and friends and… it is my happy place.

Melody Toboganning